Healthy Homes Solutions
Technology
Our main competitive edge is in offering homeowners a one-stop solution for all their home performance needs. Similar to their lawyer, doctor or accountant, we are their trusted contact for their home. As homes always need work, we have a steady flow of business.
Every contractor on our team is trained and certified in energy efficiency by a national certifying organization (RESNET or BPI), providing excellent service and peace of mind.
Another competitive advantage is our national brand, which breeds trust and confidence amongst consumers.
Infrared cameras, also known as thermographic cameras, take snapshots by capturing images from the infrared spectrum; in other words, infrared cameras take pictures of heat radiation rather than visible light radiation. The ability of these cameras to "see" heat signatures makes them useful in a variety of settings. Infrared cameras can also be used to locate areas of extreme heat loss in buildings, allowing for better insulating practices and increased energy conservation. Blower door and duct blasters are used to find leaks in the building shell and the duct system.
Blower
All of the equipment used to perform the energy audits have been proven effective in all areas of the U.S..
Financials
Start-up costs of $44,400 consist mainly of a work van, training expenses, energy audit equipment and cash reserves. The $3,500 expense for the Home Energy Team affiliate fee covers the first three (3) months of membership, which provides the technical infrastructure, website, marketing materials and business coaching and support to run the business.
Kaytre Home Performance Solutions exists to help homeowners achieve a more comfortable, more energy efficient and safer home. This is accomplished by conducting home energy audits to show homeowners where improvements can be made, and by selling energy-saving products and services to meet our customers' needs.
Initial payment to Energy team $3,500
Equipment $12,500
Training $3,100
Make payment on the van $15,000
Assemble contractor team $1,000
Office setup $1,000
Marketing plan Implemented $1,000
Total $37,400
We project one future round of financing. I expect for the company to perform in-house weatherazation duties in the third year to increase profits.
Our primary target market is owners of homes 10-25 years old. These homes can see a significant improvement in energy efficiency and comfort with a $5000 investment, which is affordable for most homeowners. These contracts are relatively easy to close, as we educate homeowners that their investment will be re-paid with the money they save on their energy bills, often within 5 years. In addition, many state, federal, municial and utility-sponsored programs help to defray the cost of energy efficient upgrades.
The residential energy efficiency industry has been in existence since the mid-1980's, but until the mid-2000's it has operated in relative obscurity. Due to recent sky-rocketing energy prices, government incentives for energy efficient products and installations, and increasing concern for the environment, the industry has experienced an explosion in popularity. The residential energy efficiency industry has grown along with the larger - and ubiquitous - "green" industry, which also includes recycling, and sustainable and renewable products, materials and energy sources.
More than ever, homeowners are now aware of options for saving energy in their homes, in large part due to mass marketing of energy-saving products such as compact flouorescent light bulbs, programmable thermostats, low-E windows, and high-efficiency heating and cooling systems.
We will focus our marketing efforts based on data obtained through lead generation. Ideal neighborhoods include Iron Gate, Saddle Creek, Hunter's Point, and Oakwood Springs. The homes in these neighborhoods are around 10-25 years old, which fits with our ideal target market. Also, these are relatively affluent areas where homeowners are likely to have $5,000-$10,000 available to spend on home improvement. They will understand the financial benefit of making the improvements; how they will save money over the long term through lower energy bills once their investment is paid off (often within 5 years).
Leads for energy audits are generated by our marketing efforts and through utility company/municipal/state/other programs which provide free or low-cost energy audits (we get paid by the utility/municipality/state/other organization). Our search engine optimized website will attract customers to our website, which has been designed to capture leads. We will also run a pay-per-click campaign on Google to attract local customers.
Recognizing that the best sales force is our satisfied customers, we will offer ongoing incentives for our customers to refer their friends and family. Incentives may include cash, free energy-saving products or services.
Increasing awareness about energy efficiency in the general population will increase demand for our services. Also, increasing awareness of how energy audits can help improve energy efficiency will increase demand for our services. Many utilities are promoting home energy audits to their customers.
Due to the relatively new popularity of the residential energy efficiency industry, and the training required to become a practitioner, there is relatively little competition in most areas of the US, and virtually no competition in some regions. Only 1 direct competitor has been identified in the Bulloch County area. Herein lies a significant opportunity for Kaytre Home Performance Solutions.
How can homeowners lower utility bills, make their homes safer, more energy efficient, and increase durability? With Kaytre Home Performance Solutions! We will conduct energy audits to show homeowners where and how improvements can be made by selling energy saving products and services to meet their needs. We are the only company in the Bulloch County, GA area with Home Energy Survey Professionals that are certified by national non-profit standards organizations RESNET and BPI, which gives consumers additional confidence in our abilities. We target single-family homeowners, with 10-25 year old homes that have at least $5000 to spend on their homes. We will reach these homewners through direct mail, lawn signs, brochuers and door hangers to drive them to our website for enegry efficiency education. Our start-up cost is $44,400, which is mainly for training, a work van, energy auditing equipment.
Communicating Value: We must communicate to potential customers that the products and services they buy from us will pay for themselves with the money they will save on their energy bills. Home Performance Team Approach: Our unique Home Performance Team approach provides a single-source solution for all of a homeowner's home-related needs. We either complete the work ourselves or outsource it to our team members. Either way, it provides an ongoing revenue stream. Trust: We must be seen as a trusted, knowledgeable resource.
Kaytre Home Performance Solutions provides energy audit services to help homeowners make their homes more comfortable, more energy efficient, safer and more durable. We also offer weatherization services to address the most common needs in most homes, and a host of other home-related services.
Our unique offering which makes us more desirable than our competitors is our Home Performance Team approach; we have a team of trusted contractors to address virtually all home-related issues. We provide a one-stop solution for homeowners to solve all their home-performance needs, including air sealing, insulation, HVAC, duct servicing and cleaning, window and roof repair or installation, indoor air quality, mold inspection and remediation, handyman, and plumbing.
- Title: HVAC Foreman
- Company: Dyncorp International
- Location: statesboro GA
- Industry: Environmental Services
- OnGreen Category: Thermal Efficiency (Heating, Cooling and Isolating) , Buildings , Energy Distribution & Efficiency
Biography
I work for Dycorp International as an HVAC Foreman supporting all of our MEN and WOMEN in Uniform.
Employment and Education
Employment
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Dyncorp International
HVAC Foreman | 2011 - current -
Kaytre Investors LLC
Owner | 2008 - current
Education
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Ogeechee Technical College - Air Condition Technology
Air Condition Technology Diploma | 2002 - 2004
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