Rob Freeman Jr

Title: President
Company: MG Energy Group/Metzger Gleisinger Mechanical, Inc.
Location: Mansfield OH
Industry: Construction
OnGreen Category: Thermal Efficiency (Heating, Cooling and Isolating) , Buildings , Energy Distribution & Efficiency
Biography

My 30 years of work experience all centers around mechanical design and construction.I started my career working for the Ohio EPA--primarily in the air pollution control field.

 

I moved to the contracting field and spent the next 8 years designing and installing pollution control and ventilation systems for industrial clients.

 

I moved over to the commercial HVAC/Energy market where I spent the next 20+ years designing and installing commercial mechanical systems (HVAC, Plumbing, etc.)

 

Employment and Education

Employment

  • MG Energy Group/Metzger Gleisinger Mechanical, Inc.President | 2012 - current
  • Universal RefrigerationMechanical Engineer/Estimator | 1985 - 1999
  • MKC and AssociatesMechanical Engineer | 1980 - 1985

Education

  • Ashland University - BusinessMBA | 1983 - 1986
  • Franklin University - Mechanical EngineeringBSME | 1974 - 1976
  • North Central State University - Industrial EngineeringAssociates | 1973 - 1974
  • North Central State University - Mechanical EngineeringAssociates Degree | 1971 - 1973

Healthy Homes Solutions

Willie Pray · Mon, 02/06/2012 - 01:06

Technology

What makes the technology/business unique and have a defendable competitive advantage?: 

 

Our main competitive edge is in offering homeowners a one-stop solution for all their home performance needs.  Similar to their lawyer, doctor or accountant, we are their trusted contact for their home.  As homes always need work, we have a steady flow of business.

Every contractor on our team is trained and certified in energy efficiency by a national certifying organization (RESNET or BPI), providing excellent service and peace of mind. 

Another competitive advantage is our national brand, which breeds trust and confidence amongst consumers.

 

Describe in detail the technology used in the Project - Address the innovation in significant detail : 

Infrared cameras, also known as thermographic cameras, take snapshots by capturing images from the infrared spectrum; in other words, infrared cameras take pictures of heat radiation rather than visible light radiation. The ability of these cameras to "see" heat signatures makes them useful in a variety of settings.  Infrared cameras can also be used to locate areas of extreme heat loss in buildings, allowing for better insulating practices and increased energy conservation.  Blower door and duct blasters are used to find leaks in the building shell and the duct system.  

Blower 

What, if anything, has been proven (and how far is this from a commercial scale)? : 

All of the equipment used to perform the energy audits have been proven effective in all areas of the U.S..

Financials

Amount Sought: 
$39,400
If raising funds, what shall the funds be used for?: 

Start-up costs of $44,400 consist mainly of a work van, training expenses, energy audit equipment and cash reserves.  The $3,500 expense for the Home Energy Team affiliate fee covers the first three (3) months of membership, which provides the technical infrastructure, website, marketing materials and business coaching and support to run the business. 

Pre-Money Valuation: 
$0
Funding Received to Date: 
$0
Amount invested by Founders: 
$5,000
Internal Rate of Return (IRR): 
10%
Business Overview: 

 

Kaytre Home Performance Solutions exists to help homeowners achieve a more comfortable, more energy efficient and safer home.  This is accomplished by conducting home energy audits to show homeowners where improvements can be made, and by selling energy-saving products and services to meet our customers' needs.  

 

Project Location: 
statesboro, GA, 30458
United States
Kaytre Home Performance Solutions
What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?: 

  Initial payment to Energy team $3,500

 Equipment  $12,500

Training $3,100

Make payment on the van $15,000

Assemble contractor team $1,000

Office setup $1,000

Marketing plan Implemented $1,000

Total $37,400

What is your total and operating cash burn (the amount you're spending) per month? : 

Total operating expenses $7,175

How many future rounds of financing do you project? : 

We project one future round of financing.  I expect for the company to perform in-house weatherazation duties in the third year to increase profits.

Who is the Customer?: 

 

 

Our primary target market is owners of homes 10-25 years old.  These homes can see a significant improvement in energy efficiency and comfort with a $5000 investment, which is affordable for most homeowners.  These contracts are relatively easy to close, as we educate homeowners that their investment will be re-paid with the money they save on their energy bills, often within 5 years.  In addition, many state, federal, municial and utility-sponsored programs help to defray the cost of energy efficient upgrades.

What is the Customer Pain that you are solving?: 

 

The residential energy efficiency industry has been in existence since the mid-1980's, but until the mid-2000's it has operated in relative obscurity.  Due to recent sky-rocketing energy prices, government incentives for energy efficient products and installations, and increasing concern for the environment, the industry has experienced an explosion in popularity.  The residential energy efficiency industry has grown along with the larger - and ubiquitous - "green" industry, which also includes recycling, and sustainable and renewable products, materials and energy sources.

More than ever, homeowners are now aware of options for saving energy in their homes, in large part due to mass marketing of energy-saving products such as compact flouorescent light bulbs, programmable thermostats, low-E windows, and high-efficiency heating and cooling systems.

What is the Target Market?: 

We will focus our marketing efforts based on data obtained through lead generation.  Ideal neighborhoods include Iron Gate, Saddle Creek, Hunter's Point, and Oakwood Springs.  The homes in these neighborhoods are around 10-25 years old, which fits with our ideal target market.  Also, these are relatively affluent areas where homeowners are likely to have $5,000-$10,000 available to spend on home improvement.  They will understand the financial benefit of making the improvements; how they will save money over the long term through lower energy bills once their investment is paid off (often within 5 years).

How big is the Target Market in terms of Annual Sales?: 
< $10M
Sales/Marketing Strategy: 

 

Leads for energy audits are generated by our marketing efforts and through utility company/municipal/state/other programs which provide free or low-cost energy audits (we get paid by the utility/municipality/state/other organization).  Our search engine optimized website will attract customers to our website, which has been designed to capture leads.  We will also run a pay-per-click campaign on Google to attract local customers. 

Recognizing that the best sales force is our satisfied customers, we will offer ongoing incentives for our customers to refer their friends and family.  Incentives may include cash, free energy-saving products or services.

Provide use cases : 

Increasing awareness about energy efficiency in the general population will increase demand for our services.  Also, increasing awareness of how energy audits can help improve energy efficiency will increase demand for our services.  Many utilities are promoting home energy audits to their customers.

Competition: 

Due to the relatively new popularity of the residential energy efficiency industry, and the training required to become a practitioner, there is relatively little competition in most areas of the US, and virtually no competition in some regions.  Only 1 direct competitor has been identified in the Bulloch County area.  Herein lies a significant opportunity for  Kaytre Home Performance Solutions. 

 

One-line Pitch: 

How can homeowners lower utility bills, make their homes safer, more energy efficient, and increase durability?  With Kaytre Home Performance Solutions!  We  will conduct energy audits to show homeowners where and how improvements can be made by selling energy saving products and services to meet their needs.  We are the only company in the Bulloch County, GA area with Home Energy Survey Professionals that are certified by national non-profit standards organizations RESNET and BPI, which gives consumers additional confidence in our abilities.  We target single-family homeowners, with 10-25 year old homes that have at least $5000 to spend on their homes.  We will reach these homewners through direct mail, lawn signs, brochuers and door hangers to drive them to our website for enegry efficiency education.  Our start-up cost is $44,400, which is mainly for training, a work van, energy auditing equipment.

Business Model: 

Communicating Value:  We must communicate to potential customers that the products and services they buy from us will pay for themselves with the money they will save on their energy bills.                                                                                                                                                                                                                                        Home Performance Team Approach:  Our unique Home Performance Team approach provides a single-source solution for all of a homeowner's home-related needs.  We either complete the work ourselves or outsource it to our team members.  Either way, it provides an ongoing revenue stream.                                                Trust:  We must be seen as a trusted, knowledgeable resource.

 

Product/Services Overview (what does it do): 

 

Kaytre Home Performance Solutions provides energy audit services to help homeowners make their homes more comfortable, more energy efficient,  safer and more durable.  We also offer weatherization services to address the most common needs in most homes, and a host of other home-related services. 

 

Our unique offering which makes us more desirable than our competitors is our Home Performance Team approach; we have a team of trusted contractors to address virtually all home-related issues.  We provide a one-stop solution for homeowners to solve all their home-performance needs, including air sealing, insulation, HVAC, duct servicing and cleaning, window and roof repair or installation, indoor air quality, mold inspection and remediation, handyman, and plumbing.

 

Location:
statesboro, GA, 30458
United States
Title: HVAC Foreman
Company: Dyncorp International
Location: statesboro GA
Industry: Environmental Services
OnGreen Category: Thermal Efficiency (Heating, Cooling and Isolating) , Buildings , Energy Distribution & Efficiency
Biography

I work for Dycorp International, as an HVAC Foreman supporting all of our MEN and WOMEN in uniform.  I have been in the HVAC industry for eight years managing and supervising in all aspects of the HVAC industry.  I received my Air Condition Technology Diploma  and EPA certification in 2004, from Ogeechee Technical college of Statesboro, GA.

Employment and Education

Employment

  • Dyncorp InternationalHVAC Foreman | 2011 - current
  • Kaytre Investors LLCOwner | 2008 - current

Education

  • Ogeechee Technical College - Air Condition TechnologyAir Condition Technology Diploma | 2002 - 2004
Wall

You have failed many times!  How fortunate!  You ought to know, by now, some of the things NOT to do.

Mon, 02/06/2012 - 01:29
Location: VA
Industry: Environmental Services
OnGreen Category: Energy Distribution & Efficiency, Buildings , Thermal Efficiency (Heating, Cooling and Isolating)
Location: Glendale CA
Industry: Computer Software
OnGreen Category: Thermal Efficiency (Heating, Cooling and Isolating) , Buildings , Energy Distribution & Efficiency
Biography

After working for many years on NASA spacecraft at the Jet Propulsion Laboratory, Scott noticed that JPL studies the atmosphere and climate, but does little to utilize the findings. It appears that the greatest opportunities for reducing air pollution in the Southwest are in energy use and clean energy generation. Scott's current focus is on creating a comprehensive building energy system simulation that combines aspects of existing tools such as OnGrid, PVWatts, and TRNSYS with new components to give developers better ideas to optimize their energy use.

Employment and Education

Employment

  • Jet Propulsion LaboratorySenior Engineer | 1994 - 2011

Education

  • UCLA - System ScienceMS | 1981 - 1983
  • Cornell University - Electrical EngineeringBS | 1976 - 1980
Title: General Manager
Company: Greenway Design Group Inc.
Location:
Industry: Renewables & Environment
OnGreen Category: Energy Distribution & Efficiency, Buildings , Thermal Efficiency (Heating, Cooling and Isolating)

Meadowlark Energy - Building Performance Contracting

John Cunningham · Tue, 02/15/2011 - 10:48

Technology

Team
NameTitle
John CunninghamCEO

Financials

Amount Sought: 
$500,000
If raising funds, what shall the funds be used for?: 

Sales & Marketing, Capitalize Trade Functions, Working Capital

Pre-Money Valuation: 
$1,750,000
Funding Received to Date: 
$500,000
Amount invested by Founders: 
$50,000
Funding Stage: 
Early/Seed
Business Overview: 

Meadowlark Energy LLC promotes energy efficiency in the residential and light commercial building market. As building performance experts, we believe that all homes and buildings can and should be comfortable, safe, healthy, and economical to heat and cool. We provide our customers an integrated, turn key service that includes energy audits, insulation, HVAC contracting, and alternative energy installations.

Industry: 
Company Type: 
Entrepreneur/Inventor
Meadowlark Energy
Company Stage: 
Start-up
Founded: 
2009
What is your total and operating cash burn (the amount you're spending) per month? : 

20,000

Business Model: 

Vertically Integrated Trade Contractor

Title: owner
Company: Green-Buildings.com
Location:
Industry: E-Learning
OnGreen Category: Energy Distribution & Efficiency, Buildings , Thermal Efficiency (Heating, Cooling and Isolating)

Enovative makes controls for central water heating systems that reduce water heating energy by 10 to 30%.

Derek Zobrist · Tue, 10/26/2010 - 12:35

Technology

What makes the technology/business unique and have a defendable competitive advantage?: 

Patented, comprehensive, cost effective: Our proprietary pumping system is the only system that operates only on actual occupant demand/usage while maintaining hot water temperature throughout the building, thus making it the most efficient recirculation system available in today’s market. The only current methods used to control pumps involves either a temperature regulator that shuts done the hot water system at a set point regardless whether anyone is using the water or not or a time clock to shut down the system at times when it assumes there will be no demand. Enovative holds multiple patents both utility and method patents for demand-controlled recirculation & hot water optimization processes.

Describe in detail the technology used in the Project - Address the innovation in significant detail : 

The D’MAND CIRC pumping system optimizes the delivery of hot water in a central water heating system in a way that saves energy. Unlike conventional pumps, the D’MAND CIRC uses sensors that detect real time hot water usage and water temperature in the line. Using the signals received from these sensors, the D’MAND CIRC only pumps when there is both a demand for hot water and if hot water is not already accessible at the fixture. Operating the pump in this sequence reduces run time by over 90%, enabling pumps that normally run 24/7 to only run about 1 hour per day or less while providing safe, fast, hot water on demand. This not only reduces the amount of electricity needed for pumping, but more importantly, this greatly reduces the effects of radiant heat loss in the pipes increasing water heater efficiency by up to 30%. The MAK is a comprehensive energy management tool for water heating systems that optimize the operation of both the water heater and recirculation pump.

What are the principles of the technology? : 

demand based control of a central water heating system

What, if anything, has been proven (and how far is this from a commercial scale)? : 

The Company has placed over 1,000 control systems in the field and customers include Marriott Corporation, Equity Residential, Bascom Group and Archstone, among others. EKS has also established a successful $100,000/month customer rebate program with So Cal Gas [largest gas utility in the U. S.] and has been cash flow positive since 2008. This year’s revenues are estimated to be $1,000,000. The Company operates with an outsourced business model for manufacturing and installation, and is essentially a low-overhead sales and marketing organization. EKS is seeking funding of $1,000,000 primarily for new staff and management personnel, including a COO and VP Sales, as well as targeted marketing expenses.

What challenges/risk does the technology face for commercialization?: 

education

Patent Numbers (Filed/Approved): 

7 patents approved, 1 filed
numbers available on request

Team
NameTitle
Derek ZobristPresident
Gabriel AyalaVP
David ZobristCFO
Larry AckerCTO
Cindy Zielinski
Gary Klein
Buddy Dyer
Cindy Tran

Financials

Amount Sought: 
$1,000,000
If raising funds, what shall the funds be used for?: 

Currently the company has a market ready product. 1,000 units have been sold into the Los Angeles market. The company has been cash flow positive for 2 years.

The funds will be used to expand the current southern California footprint to a North America footprint. The goal is to setup nationwide distribution within a few years and expand from one target market segment into two additional segments (3 total). Finally to expand from 1 metro area to 30 metro areas.

This includes increasing headcount from 3 people to 17 people within the next year. Primarily the new hires will be in sales and project management functions as well as key hires such as a VP of Sales. Funding will also be used to create a robust national marketing and PR campaign.

Pre-Money Valuation: 
$5,000,000
Funding Received to Date: 
$200,000
Amount invested by Founders: 
$200,000
Funding Stage: 
Growth
Funding History: 
Funding Round Funding TypeFunding dateFunding Source/ InvestorsAmountPre-Money valuation
Friends & FamilyEquityJun 2006Individuals2000001300000
Business Overview: 

Water heating has remained one of the few dumb mechanical systems in a smart digital world, until now. Since 2006, Enovative Kontrol Systems [“EKS” or the “Company”] has been introducing cost-effective, patented controls that optimize the efficiency of water heating systems, resulting in substantial energy savings and water conservation. Based on energy savings of up to 30%, the systems generally pay for themselves within one to two years after installation. The Company is far better positioned than competitors in terms of technology and the comprehensive nature of its products and services. EKS is aggressively transitioning beyond proof of concept and beta sites to a full-scale, nationwide commercial rollout.

Industry: 
Project Location: 
Venice, CA, 90291
United States
Company Type: 
Entrepreneur/Inventor
Enovative Kontrol Systems
Company Stage: 
Growth
Founded: 
2006
What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?: 

Expand from one market segment (multifamily) into three market segments (multifamily, Lodging, and MUSH). $500,000
Expand from one metro area (LA) into 30 metro areas (every major US metro area). $3,500,000

What is your total and operating cash burn (the amount you're spending) per month? : 

Cash flow positive, we spend about $70,000 a month.

How many future rounds of financing do you project? : 

1 round

Services Desired: 
Human Capital/Recruiting
Distribution/Sales
Marketing
Supply Chain/Distribution
Who is the Customer?: 

Building Owners with central water heating system. The technology is widely applicable but our focus will be multifamily, lodging, and MUSH (municipal, university, schools, hospital) markets.

What is the Customer Pain that you are solving?: 

Typically, central water heating systems in multifamily and commercial buildings operate both the water heating unit and the distribution system without regard to actual user demand. The result is a highly inefficient system that consumes excessive amounts of fuel and greatly reduces the useful life of the pipes and mechanical equipment. According to research funded by the California Energy Commission, only about 30% of the total energy input in a central water heating system actually comes out as hot water at the fixture. The remaining 70% is lost through inefficiencies in the water heater and heat losses in the distribution pipes. With US water heating costs in the billions, the inefficiencies are costing significant amounts of money. There are several main culprits behind these inefficiencies: Uncontrolled recirculation pump, uncontrolled water heater temperature, and lack of system inspections and preventative maintenance.

Names of any current or recent customers: 

Archstone, Equity Residential, City of Anaheim, Marriott, and hundreds more...

What is the Target Market?: 

EKS’s immediate and high value target market is comprised of more than 2 million eligible buildings in the United States alone: They include multi-family units, hotels, hospitals, schools and universities, fire and police stations, city halls and government offices, and recreation centers. Collectively, these facilities spend approximately $10 billion annually for water heating. While the Company’s technology is applicable to virtually all multi-tenant buildings, the payback time is longer for the 1 million+ U.S. commercial and industrial structures.

How big is the Target Market in terms of Annual Sales?: 
$200M-$500M
Sales/Marketing Strategy: 

We sell to energy service companies who then package the product offering with other products and sell the project to the end user. We will be focusing on a setting up a nationwide distribution network.

Competition: 

Currently there are NO other companies that can duplicate Enovative’s value proposition in the nation due to our proprietary rights. There are a few companies that can control water heating temperature, and a few companies that remotely monitor the water heating system, but no other companies have demand controlled recirculation or the combination of monitoring, controls, and optimization processes that Enovative possesses.

One-line Pitch: 

Enovative makes patented controls that optimize the efficiency of a central water heating system in order to reduce energy by 10 to 30% solving a multibillion inefficiency problem.
See pitch on youtube: http://www.youtube.com/watch?v=bBkkgCPPqtg

Business Model: 

We have hardware that we sell and service. We also have a recurring monthly fee for remote communication and fault detection.

Product/Services Overview (what does it do): 

The Company is first to market with transformational solutions for central domestic hot water [CDHW] systems in multi-tenant buildings, whether new construction or retrofits. The patented D’MAND CIRC® controls the operation of the recirculation pump based on user demand. In 2011 EKS will launch the patent pending MAK System™, which not only controls the recirculation pump but also modulates the temperature of commercial water heaters. In addition, the MAK offers remote monitoring and control capabilities with built-in detectors that send alerts when failures occur. Fully installed, the systems cost under $2,000 and produce high gross margins for EKS. MAK will also generate recurring service revenues from $20 to $100 per month, per installation. The Company’s products are test-proven and have received regulatory acceptance by being incorporated into the 2011 California and Oregon building energy codes.

Location:
Venice, CA, 90291
United States