Biogreen Diesel

5

Roy de Gouveia Sun, 2009-11-15 10:03

Roy de Gouveia · Sun, 11/15/2009 - 10:03

Business

Business Overview: 

• The company purchases/procures used cooking oil/fats
• This used oil is then processed via our patented jet reactor technology into BIODIESEL
• This BIODIESEL is then blended into mineral diesel and sold to companies to reduce their carbon footprint

Industry: 
Project Location: 
Cape Town, WC, 7806
South Africa
What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?: 

Funding will only be required in tranches and based on the successful installation and supply of used oil for production

• Capex for JHB Gauteng R1,124,000
• Opex for 6 months Gauteng R 402,000

• Capex for DBN KZN R1,200,000
• Opex for 6 months DBN KZN R 450,000

• Capex for Port Elizabeth R1,250,000
• Opex for Port Elizabeth R 475,000

PLEASE NOTE : Funding for the jet reactor will only be required on successful installation of the plant and after 3 months of conversion of cooking oil|fats to BIODIESEL

Cape Town already established
Gauteng area JHB November 2009
Durban KZN By June 2010
Port Elizabeth By June 2011
Franchises June – Dec 2011

Services Desired: 
Accounting
Who is the Customer?: 

• Pending legislation will soon outlaw the sale of used cooking oil to traders for recycling and bleaching for resale as this bleached oil is carcinogenic, causes pulmonary problems and accelerates HIV to AIDS.
• Should users of cooking oil wish to sell their oil for additional income they would be obliged to sell to registered ‘cradle to grave’ processors
• Further pending legislation will require all diesel to be blended with 2% BIODIESEL by 2012
• FIFA per Dr Titus Mathe, the director of Green Transport SA have advised that buses transporting spectators during the 2010 World Cup must run on 15% [B15] blended diesel/BIODIESEL
• SA will sign as full signatory of the Copenhagen Accord later this year
• The introduction of a Carbon Tax will force companies to work towards carbon credits to lower their carbon footprint
• Our patented jet reactor technology allows us to convert this used oil/fats at 50% the cost of our nearest competitor [R0.90 vs R1.81]

What is the Customer Pain that you are solving?: 

• Global warming is forefront on everyone’s mind
• Tax incentives are pushing companies to acquire carbon credits to minimise their carbon footprint
• Legislation will push users of used cooking oil to dispose of their used oil via authorised ‘cradle to grave’ operators
• Further legislation that legislates that all mineral diesel be blended with 2% BIODIESEL by 2012 will drive clients to us

How big is the Target Market in terms of Annual Sales?: 
> $50B
Sales/Marketing Strategy: 

• The legislation around the disposal of used cooking oil
• Global warming on the forefront of everyone’s mind
• The Legislation mandating that all mineral diesel to be blended with 2% mineral diesel
• The insistence by FIFA to have all buses using 15% BIODIESEL/diesel blend in all World Cup buses
• Carbon credits required by companies to lower their carbon footprint

Business Model: 

• The company purchases/procures used cooking oil/fats
• This used oil is then processed via our patented jet reactor technology into BIODIESEL
• This BIODIESEL is then blended into mineral diesel and sold to companies to reduce their carbon footprint

Technology

What makes the technology/business unique and have a defendable competitive advantage?: 

Customers will sell used oil and buy back BIODIESEL direct because

• We will tie up national agreements with major retailers who use cooking oil daily
• We process at cheaper prices [50% cheaper than our nearest competitor]and therefore able to sell at competitive prices if required
• We are the only producer able to produce to EU & US standards

What challenges/risk does the technology face for commercialization?: 

• A plant in Maitland Cape Town has been set up and is currently producing BIODIESEL profitably at 50% of the cost of our nearest competitor
• Our BIODIESEL is made to EU & US Standards
• Our Jet Reactor technology is patented
• We have signed agreements with Pick n Pay and Shoprite to process all their used cooking oil nationally
• In discussions and have been favourably considered by 3 major restaurant chains nationally – the Spur – The Cape Town Fish Market – and The Dros Groups
Pending Legislation

Team

NameTitle
Bruce ThorndikeCEO
B Com HonsOther
Org Nieuwoudt – Technical DirectorCTO
Dip AgriOther
Roy de Gouveia Other

Financials

Amount Sought: 
$1,000,000

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