Yasha Harari · Wed, 06/22/2011 - 05:09
Business
Business Overview:
Clean Energy Connection (CEC) is a media start-up building a network of content across thirty channels, each focused on a specific niche of the clean energy industry.
Project Type:
Industry:
Project Website:
http://cleanenergyconnection.com What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?:
Our future milestones including growing our content production to at least 30 original articles per day, and assembling a team of partners and associates. The team will then be charged with forming B2B relationships, affiliates, sponsors, advertisers, public relations, and consumer traffic growth.
What is your total and operating cash burn (the amount you're spending) per month? :
Our two unpaid owners currently spend under $1,000 per month in maintaining and building the business.
How many future rounds of financing do you project? :
We project at least one round of funding for our project to grow into a great business.
Services Desired:
Human Capital/Recruiting
Distribution/Sales
IT
Marketing
Capital Broker/Dealer
Who is the Customer?:
Our customers are regular folks who wish to adopt more clean energy into their daily lives.
What is the Customer Pain that you are solving?:
The pain our customers face is that too many clean energy businesses are presented in a very technical way, making it hard for them to make the most of the latest, greatest benefits of clean energy. By informing people in a format friendly to any layperson, we bridge the divide between clean energy businesses and consumers, and serve the customer's need.
What is the Target Market?:
Our Target Market consists of consumers of appliances, automobiles, travel services, home owners, office managers, fashion, health products, individual investors, and other eco-conscious shoppers.
How big is the Target Market in terms of Annual Sales?:
> $50B
Sales/Marketing Strategy:
Develop business relationships with key business partners, sponsors, advertisers, and affiliated groups in the clean energy industry, including new and traditional media outlets.
Competition:
Our competition are the leading clean energy / green / renewable / eco media groups.
One-line Pitch:
People want clean energy stuff. CEC brings them easy to use info and access to things they need.
Business Model:
We are a media business, supported by advertising, sponsorships, endorsements, partnerships, commissions, direct sales, and subscriptions.
Product/Services Overview (what does it do):
We present clean energy goods, services and information to everyday folks in language that is clear and in a format that is friendly, fun, and easy to use.
Technology
What makes the technology/business unique and have a defendable competitive advantage?:
We bring forward media about a complex set of issues, products and services from the world of clean energy, to consumers who want to use more of these offerings, if only it were explained in an easy to use manner.
Describe in detail the technology used in the Project - Address the innovation in significant detail :
media technology - online and real world.
What challenges/risk does the technology face for commercialization?:
We face the same challenges that any media group has to deal with. Content production, ad sales, subscription sales, and managing b2b relationships.
Team
| Name | Title |
|---|---|
| Yasha Harari | Other |
| Kenny Sahr | Other |
Financials
Amount Sought:
$250,000 If raising funds, what shall the funds be used for?:
Operations, Development, Sales, Marketing.
Funding Received to Date:
$32,000
Amount invested by Founders:
$32,000 Testimonials
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