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Entry Level Consumer Product Renewable Energy Power Generation

Dorina Morcan Sun, 2011-04-10 22:27

Dorina Morcan · Sun, 04/10/2011 - 22:27

Business

Business Overview: 

After study of the emerging renewable energy market, Executive Consultants, Inc. opened for business in Malvern, AR, on May 5 2004, starting with the founding partner, and one engineering partner. The Company is concentrating on developing and marketing a renewable-fueled entry level power generation unit capable of producing 500 watts of power for the home to give consumers more control over their energy costs. The potential for this market is enormous. Experts have estimated that using renewable energy methods will grow into an industry ranging from $280 billion/yr to $500 billion/yr by 2013. A manufacturing site will be maintained at a leased facility in Arkansas.

Project Type: 
Industry: 
Project Location: 
Malvern, AR, 72104
United States
What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?: 

Re-design prototype by July 2011, $85,000
Twelve demo units by September 2011, $505,000
6,000 units to market by July 2012, $3,260,000
120,000 units to market by December 2012, $52M

What is your total and operating cash burn (the amount you're spending) per month? : 

$146,000 / month over the next five months.

How many future rounds of financing do you project? : 

Approximately 10 by July 2013.

Services Desired: 
Legal-Intellectual Property
Distribution/Sales
Supply Chain/Distribution
Grant Writer
Who is the Customer?: 

Retail consumers in the United States and globally, emergency response agencies including government.

What is the Customer Pain that you are solving?: 

For the majority of people, the idea of renewable power is so difficult and still seen as far away in the future. We will build and develop an entry level unit using unique technology to capture the consumer market.

Names of any current or recent customers: 

None.

What is the Target Market?: 

Retail consumers in the United States and globally, emergency response government agencies, non-profits supplying third world countries with portable power.

How big is the Target Market in terms of Annual Sales?: 
> $50B
Sales/Marketing Strategy: 

An entry level renewable energy power generator would:
1. Cost around $795
2. Follow satellite dish regulations.
3. Small enough to be used in urban areas
4. Would not require professional installation

Provide use cases : 

As a back-up power generation unit for electric cars. To open and close garage doors during power outages. Take non-essential appliances off the grid. There are no renewable energy power generators options for retail consumers at thist time.

Competition: 

None at this time. There are no renewable energy power generators options for retail consumers at thist time. Though many companies would like to do this, none have determined exactly how to carry this project to completion. There are no renewable energy power generators options for retail consumers at thist time.

One-line Pitch: 

Renewable power must become readily accessible to allow full long term renewable power integration.

Business Model: 

Through my work with retail chain stores including Wal-Mart, I’ve been able to identify a distinct competitive motivation that retail chains possess to develop innovative energy technologies. While many companies have acknowledged the need for sustainable energy systems, only a few actually employ them. Our complete unit will be sold for $800 in retail stores and include one (1) of each in a box the customer can pick up off the Wal-Mart, Home Depot, Lowe's, etc. shelf:
300 watt windmill and 400 watt solar panel
Power box to collect, invert, and distribute energy
4 ft metal pipe / three brackets to install the windmill/solar panel
Retractable cord to connect generator to the power box
Outlet cord to connect power box to wall plug
Instructions and warranty information

Product/Services Overview (what does it do): 

The entry level renewable power generation unit for the general population.
To be completed by June 30th 2012
Can supply approximately 35% of the power used in a household daily. Is used to power a singular circuit, which then delivers power to an appliance such as a window air conditioner, television, refrigerator, computer, or series of light bulbs. Essentially, this device is a private renewable energy resource for everyone who wishes to reduce their monthly electric bill.

Technology

What makes the technology/business unique and have a defendable competitive advantage?: 

Defendable competitive advantage includes the hy-energy power system design and the business model. Removes one electrical circuit off the power grid and powers non-essential appliances. Lowers power bill and provides alternative to grid power from utilities.

Describe in detail the technology used in the Project - Address the innovation in significant detail : 

A platform technology enabling the consumer to take one circuit in their home off the grid and also power unnecessary applianced with the power box. A hybrid generator, wind / solar, is attached by an adjustable length cord to the high energy power box. The power collected from the hybrid generator is stored in a battery inside the power box. It is converted and distributed to four outlets designated to plug in non-essential appliances. An additional output allows the user to safely take one power circuit in the home off the grid. No power is transmitted back to the grid. This complete unit will be sold for $800 in retail stores and include one (1) of each in a box the customer can pick up off the shelf: 300 watt windmill and 400 watt solar panel, Power box to collect, invert, and distribute energy
4 ft metal pipe / three brackets to install the windmill/solar panel, Retractable cord to connect generator to the power box, Outlet cord to connect power box to wall plug, Instructions

What are the principles of the technology? : 

The innovation is about around power distribution not power generation. We selected a hybrid wind/solar power generation option for marketing advantages. Removes one electrical circuit off the power grid and powers non-essential appliances. Lowers power bill and provides alternative to grid power from utilities.

What, if anything, has been proven (and how far is this from a commercial scale)? : 

We have a prototype. Design engineer commissioned to redesign prototype.

What challenges/risk does the technology face for commercialization?: 

A UL listing is required. Additional benchtop testing is required.

Patent Numbers (Filed/Approved): 

A patent filing is planned for 2011 and requires $25,000 in funding.

Team

NameTitle
Ted LindsayCEO
Dorina MorcanPresident
Alan Wahlstrom
Current Investors: 
Friends and Family

Financials

Amount Sought: 
$760,000
If raising funds, what shall the funds be used for?: 

Seed capital, start-up costs, and, bench top study to build twelve (12) demonstration units. Please see attached file detail.
Re-design prototype by July 2011, $85,000
Twelve demo units by September 2011, $505,000
6,000 units to market by July 2012, $3,260,000
120,000 units to market by July 2013, $52M

Pre-Money Valuation: 
$100,000,000
Funding Received to Date: 
$0
Amount invested by Founders: 
$0
Funding Stage: 
Early/Seed
Internal Rate of Return (IRR): 
100%

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