Green Manufacturing & Retailing

Sri ram Thu, 2010-08-26 07:12

Sri ram · Thu, 08/26/2010 - 06:12

Business

Business Overview: 

Time , Planet Earth welcomes a new generation of industrial firms, firms with a whole new zeal for the extraordinary; These are firms that are razor sharp, competitive ,profitable and yet deeply sensitive to the environment-both natural and social–we are 1 such company. For starters we use highly innovative clean technology applications and practices that will redefine the very fundamentals of a whole range of everyday use luxury fashion - call us LVMH of tomorrow .

Industry: 
Project Location: 
Hyderabad, AP, 500016
India
What are your future milestones, and how much capital will you need to achieve each of the milestones outlined?: 

We are looking to scale up to match global demand , the total investment required is in the range of USD 55 million but to start with circa 3-5 million should be good enough to start trading in reasonable volumes,we are confident that once we cross Stage1 funding we have a number of other funding avenues open for the company to quickly move on.

What is your total and operating cash burn (the amount you're spending) per month? : 

Approx. $ 8,500 of which Operational overheads incl. establishment infra cost is coming to $3,100,inventory is coming to another $3000 , $ 1000 towards interests and debt repayments, balance is going into marketing.

How many future rounds of financing do you project? : 

At least 2 more rounds are planned to ramp up geographic scale as well as to expand product range, the 3rd round would in all probability be an IPO or any other suitable form of large scale funding

Services Desired: 
Distribution/Sales
Marketing
Supply Chain/Distribution
Capital Broker/Dealer
Who is the Customer?: 

Typically they are upmarket consumers of Super Luxury brands

What is the Customer Pain that you are solving?: 

Guilt sublimation

Names of any current or recent customers: 

Our test market in India included India's noveaurich made of Successful Business people, celebrities and Senior management executives working for major multi national Information Technology companies like Microsoft, Dell, Google,Deloitte etc., we also test marketed among major 5 and 7 star hospitality chains - we now have established an ongoing supply chain with many of these.

What is the Target Market?: 

South and South East Asia , Europe and the Americas

How big is the Target Market in terms of Annual Sales?: 
> $50B
Sales/Marketing Strategy: 

confidential

Provide use cases : 

on request

Competition: 

emerging but not so well organised or diffused

One-line Pitch: 

Imagine Green Luxury

Business Model: 

If seen from our Manufacturing process and our Distribution plan its a premium business model that closely follows most Super Luxury Brand Business Models but we do also intend to have an Online as well as a Franchise business model for a select range of our products and services

Product/Services Overview (what does it do): 

info available on request

Technology

What makes the technology/business unique and have a defendable competitive advantage?: 

Its an emerging market harvest , its high on patents and IP and a near monopoly in our target market

Describe in detail the technology used in the Project - Address the innovation in significant detail : 

Its new post fossil fuel technology from sourcing to retailing

What are the principles of the technology? : 

100% zero carbon foot print . 100% triple audit compliant .

What, if anything, has been proven (and how far is this from a commercial scale)? : 

Demand is already outstripping supply ; Already commercial .

What challenges/risk does the technology face for commercialization?: 

Challenge : (1) Financial & Geographic scaling
Risk : (1) Building Raw material input supply chain to meet demand (2) Delays in the Up & Down time for Go to market actions can effect market share

Patent Numbers (Filed/Approved): 

on request

Team

NameTitle
sriramCEO
SandeepVP
Chandan KumarCTO
New Ventures India - Green Business Chapter
The Indus Entreprenuers , Hyderabad
CleanTech LA [nid:18052]
Oriental Bank of Commerce , India
CII , India

Financials

Amount Sought: 
$3,000,000
If raising funds, what shall the funds be used for?: 

40% to buy infra to set up a green manufacturing unit , 35% for retail expansion and inventory , 20% for for marketing and sales

Pre-Money Valuation: 
$15,000,000
Funding Received to Date: 
$100,000
Amount invested by Founders: 
$400,000
Funding Stage: 
Early/Seed
Funding History: 
Funding Round Funding TypeFunding dateFunding Source/ InvestorsAmountPre-Money valuation
Seed/BootstrapDebtNov 2009bank 700
Friends & FamilyConvertible DebtJan 2010300000

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