Business
Humpty's Cafe is a 22nd Century Cafe utilizing state of the art technology and offers healthy meals based on the 5 basic food groups. Not only technologically advanced but also LEED certified that is environmental friendly. Imagine a society in the 22nd century in Los Angeles where healthiness is the model of all businesses. Everything is recycled and reused from utensils, plates, cups, even the air is filtered and recycled. At the moment, all restaurants are regulated with a grade letter for cleanliness. In the 22nd century, digital readout are required such as Carbon Monoxide, Carbon Dioxide and Radon detectors. Basically a restaurant that sells healthier food instead of processed food and also without any flavor enhancer such as Monosodium glutamate (MSG) or other ingredients that are high in fat.
Humpty's Cafe to promote healthy diet by producing healthy meals. Have consumers taste real authentic meals without the use of any additives. As consumers become more self-conscious about eating healthier, Humpty's Cafe can offer healthy meals based on the five basic food groups to satisfy their hunger without the guilt of eating junk food.
Also to promote healthy environment where consumers can eat and enjoy the environment. Continue to use advance technology such as holographic, stereographic, laser animation etc.
The next milestone is to opening a chain of Humpty's Cafe and have them interact with each other using live feed technology.
When available, introduce synthetic alcohol as another alternative to alcohol drinks.
Capital funding depends on the size, location and technology opening of another cafe in different state.
Capital funding for synthetic alcohol depends on cost and availability.
Humpty's Cafe's mission is to promote healthy diet by producing healthy meals without sacrificing taste or quality. Have consumers taste real authentic meals without the use of any additives. As consumers become more self-conscious about eating healthier, Humpty's Cafe can offer healthy snacks to munch on or a full meal to satisfy their hunger without the guilt of eating junk food. Consumers can also enjoy eco-friendly atmosphere and the constant changing scenery.
Consumers across the country goes to fast food restaurant because they can eat right then instead of waiting at a restaurant when time is short. Most of fast food restaurant sells processed food, which are not healthy. Our chef cooking using natural ingredients that are basically bought from a grocery store creating all kinds of healthy meals. The main purpose is for people to eat healthy while on the go. Not only eating healthy based on the five basic food groups but also providing eco-friendly environment. Purified, cleaner air, peace of mind about carbon footprint, enjoy the scenery as each day it changes. Consumers to enjoy a different environment, away from Los Angeles's busy, traffic society.
All consumers wanting a healthier diet. Providing children and students alternative to fast food restaurants. Anyone supporting eco-friendly green restaurants.
Humpty's Cafe has three main marketing strategies beside healthy diet: Location, Technology, and eco-friendly green environment. The number #1 marketing will be on healthy diet based on the five basic food groups established by USDA (United States Department of Agriculture).
Location - Area where is dense with consumers and with adequate parking.
Technology - Use of holographic, privacy glass, Solar, LED technology, and safety devices.
Green Environment - Recycled materials, Reuse utensils, UV sterilization, lead free paint, air filter, radon detector, etc. (LEED Certification)
Sales Strategy:
Educated the public on the five basic food groups, green environment, and healthy diet. Offer alternative to fast food.
The documentary of "Super Size Me". A film where a person is dedicates one month of eating fast food only. Doesn't represent all people but shows what process food does to a human body.
Not a case but eco-friendly green environment are much less pollutant to the environment.
Humpty's Cafe is one of a kind cafe not found anywhere in LA County. According to Globe (Institute of Recording & Production), places like Universal Studios and specialty restaurants like Hard Rock cafe have a working prototype but are still experimenting with the new technology. On Tomshardware.com web-pages states that next generation of restaurants will utilize the technology with animated menus for consumers to order from. At the moment, there are no comparable cafe to Humpty's Cafe. There are some privately own restaurants that are experimenting with the new technology but have not implemented them yet.
Humpty's Cafe is one of a kind, technologically advanced restaurant utilizing technology such as privacy glass, LED, Solar, Holographic, interactive graphic in an eco-friendly environment. Also offer consumers healthy meals based on the five basic food groups for a healthier diet.
Humpty's Cafe is a 22nd Century Cafe utilizing state of the art technology and offers healthy meals based on the 5 basic food groups. Not only technologically advanced but also LEED certified that is environmental friendly. Imagine a society in the 22nd century in Los Angeles where healthiness is the model of all businesses. Everything is recycled and reused from utensils, plates, cups, even the air is filtered and recycled. At the moment, all restaurants are regulated with a grade letter for cleanliness. In the 22nd century, digital readout are required such as Carbon Monoxide, Carbon Dioxide and Radon detectors. Basically a restaurant that sells healthier food instead of processed food and also without any flavor enhancer such as Monosodium glutamate (MSG) or other ingredients that are high in fat.
Humpty's Cafe's mission is to promote healthy diet by producing healthy meals without sacrificing taste or quality. Have consumers taste real authentic meals without the use of any additives. As consumers become more self-conscious about eating healthier, Humpty's Cafe can offer healthy snacks to munch on or a full meal to satisfy their hunger without the guilt of eating junk food. Consumers can also enjoy eco-friendly atmosphere and the constant changing scenery.
Humpty's Cafe will offer snacks such as sliced up fruits, nuts and mixed drinks. The main menu will consists of authentic Korean meals such as beef and rice, squid rice, and kim-chee rice. While dining, depending on the day, different animations will be playing such as nature, aquarium, or deep space.
Four different types of food consumers can order: Salad Bar, Packaged , Korean Rolls, and Main Dish.
Eco-green environment settings.
Technology
Humpty's Cafe offers healthy meals and is eco-friendly environment. Offering consumers meals based on the five basic food groups. Other restaurants may offer only two, three, or maybe four of the food groups but only if ordering different meals altogether. There aren't any eco-friendly green restaurant businesses that offers healthy meals that also provides technology advanced environments. Personally, haven't seen any restaurants that offers CO, CO2, or Radon readings or use advanced air filtration. Most technology I have seen are plasma/LCD screens and maybe the use of projector.
Holographic Technology - Have a virtual menu display on windows. Virtual greeter at the door. Possibly touch-screen to interact with the menus.
LED Technology - Instead of using light bulbs or fluorescent tubes. Used to light the environment. More efficient and uses less electricity. Average life is about 100,000 hours. Generates less heat.
Solar Technology - Use solar to power the LED during the day. Cuts down the use of electricity. Less demand for electricity during peak hours. Possibly store extra surplus to a battery backup system.
Plasma/LCD screen - Are set up around the inside of the cafe. Used as windows to display different scenery. For example, one day, displays hovering above the clouds illustrating the cafe is taking place above the clouds. Underwater, space, etc.
Private Glass Technology - More energy efficient than using blinds or curtains.
Toilet - Water efficient system. Uses less water.
Air Filter - Clean indoor air.
Use of these technology to reduce carbon footprint and to provide healthier environment. Cleaner air to breath, reducing excesses heat and reduce the use of fresh water for the toilet system. Using Solar power to power appliance such as LED, touch screen, digital readouts etc. Use green materials that are lead free, baby safe and made at least 55% of recyclable materials. Use of these technology to get LEED Certification from the US Green Building Council.
This would be the first kind of a technologically advanced restaurants that is eco-friendly and specialize healthy meals based on the five basic food groups.
Team
| Name | Title |
|---|---|
| Tina Kim | CEO |
| Eisenhower Lee | CTO |
Financials
Site constructions and development
Purchase eco-friendly materials - Tiles, Cork Flooring, recycled materials, Safecoat paint etc.
Technology such as Air Cleaners, water efficient toilet, Solar Panels, Plasma/LCD screens, LED technology, Holographic technology, Privacy Glass technology etc.
Kitchen appliances
Legal and certification fees such as LEED certification and permits
Marketing - promotional materials, educational information on eco-green materials, Food Pyramid - 5 Basic Food Groups.
Computer animation and graphics designs, DVD/Blu-ray Authoring materials
Food and beverages
| Funding Round | Funding Type | Funding date | Funding Source/ Investors | Amount | Pre-Money valuation |
|---|---|---|---|---|---|
| Friends & Family | Mar 2008 | Se Kwon Kim | 20 | 0 | |
| Friends & Family | Mar 2008 | Mi Kyeong Cheon | 10 | 0 |
