Water Purification and Oxidation using Cutting-Edge Technology

Curtis Texeira Mon, 2010-12-27 22:13

Curtis Texeira · Mon, 12/27/2010 - 23:13


Business Overview: 

Go Green Pool Care has a niche in the pool industry, and recognizes a huge advantage to PCO technology over existing pool water purification. Current state-of-the-art PCO far surpasses energy efficiency and performance of standard methods.

How many future rounds of financing do you project? : 

This being a small initial round and merely a proof-of-concept, future rounds will be of much greater stature in reaching full scale production.

Who is the Customer?: 

Our initial customer will be anyone who currently owns a residential pool, as retrofitting is very simple and effective. Any pool owner can appreciate something that eliminates a substantial part of the cost of managing a pool. As California's second largest consumer of electricity in the residential sector, swimming pools can greatly benefit from using that energy more efficiently.

What is the Customer Pain that you are solving?: 

A pool owner is victim to large utility costs and an industry soaked in outdated, inefficient technology. Improving on these inadequacies has become a significant market in recent years. Examples of this market are supplemental water treatment devices designed to alleviate the chemical and electrical demand of pool water: Ozone generators, ultraviolet disinfection, chlorine generators, and heavy metal ionizers are all built by numerous manufacturers. Yet none of these methods are a standalone remedy; they are merely supplemental and add capital cost of owning a pool as well as complications of managing it.

What is the Target Market?: 

The target market will be new and existing residential pools. This technology can be retrofitted to ponds as well, opening an infinite amount of potential business.

How big is the Target Market in terms of Annual Sales?: 

The capabilities of our technology cannot be duplicated by any one device. This leaves a considerable gap from any subjective competition. When compared to a combination of technologies such as ozone, UV, or salt chlorinators, our device will be standalone and zero utility.

One-line Pitch: 

Photocatalytic Oxidation is the future of water purification. Our mole-hill of a project is the necessary first step to conquering our mountainous water problem.

Business Model: 

Our goal for this project is to meet an unfathomable demand for our most precious resource: clean water. With the residential pool industry as our primary target, we wish to use this considerable market as a proof-of-concept for many much larger industries. The technology has already been demonstrated as having a vast amount of applications relating to water purification. Our unique execution of this technology is what will bring it to mainstream.

Product/Services Overview (what does it do): 

PCO removes all types of contaminants, making it safer and more versatile than any other form of water treatment. Everything from microorganisms and organic substances to heavy metals, pharmaceuticals, and other trace toxic elements currently being discovered in municipally treated water.


What makes the technology/business unique and have a defendable competitive advantage?: 

Like the automotive industry, big manufacturers in the pool industry have no desire to make their current product obsolete with innovation. It will be left in the hands of a smaller scale company to implement a revolutionary concept if the market is ever to see progress. Now more than ever, consumers are progressive-minded and care how the products they buy affect the environment. In the residential pool market, such ecologically friendly products can also be extremely cost effective because of greater efficiency.

Describe in detail the technology used in the Project - Address the innovation in significant detail : 

The basis of our device covers two necessary aspects of water purification: filtration and oxidation. Pool filters today sacrifice efficiency for ease of maintenance, or vice versa. Oxidation is usually chlorine-based and supplemented chemically by flocculants, chelators, algaecides, clarifiers, polyquats, or by means of a device like ozone generators, UV lamps, etc. Our device instead uses a form of photocatalytic oxidation, needing only sunlight to work. The product of PCO is the hydroxyl radical, far more potent than ozone or pure chlorine as an oxidizer with ZERO exposure hazard. This is because the halflife of OH- is milliseconds in water, meaning it is destroyed nearly the moment it is created. Ozone and chlorine, on the other hand, can create respiratory hazards.

What, if anything, has been proven (and how far is this from a commercial scale)? : 

Photocatalytic oxidation is an emerging technology, first applied in a mass scale in air purification for the suppression of the SARS virus. Today the potency and efficiency of PCO reactors makes it a very attractive alternative to more energy intensive methods.

What challenges/risk does the technology face for commercialization?: 

The biggest challenge for any great stride of innovation will be its acceptance. It is for this reason we wish to implement the technology on a small scale in an industry easy to demonstrate its benefits. The market is substantial enough to provide a more than sufficient boost into other industries once demonstrated as a success.



Amount Sought: 
If raising funds, what shall the funds be used for?: 

Initial funding will be for prototype development. Once desired performance is achieved, a small-scale real world pilot program will be implemented. These tasks are the bulk of the project, whose purpose will be to showcase the technology and provide a seed for further development, implementation into other similar industries, and full scale execution of prototype.

Amount invested by Founders: 


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