Business
World Education Network Pty Ltd is developing an online community to expand education for a sustainable future.
• Complete advertising contracts and affiliate program agreements.
• Launch global viral marketing campaign.
• Commence sales for Academic Partnerships in United Kingdom/Europe/Asia.
• Introduce Advisory Board members to organisation.
• Commencement of Stage 2 of site development including Innovation ideas market.
• Full global marketing campaign
$1100000
50000-600000
nil
Academics, Higher Education institutions, businesses, Not for Profits, Government and Non Government organisations that are interested in environmental and sustainable future topics and actions. The LOHAS market and in stage 2 the development of ideas and concepts and a licence/patent marketplace
Currently there are a large number of fragmented sites on the general topics but no leader nor authoratative site
Bond University, University of New England
Higher Education institutions, students and staff; green and sustainable businesses. Nor For Profit and Government organisations with a strong connection to environmental, sustainable development and LOHAS markets.
A comprehensive, aggressive marketing plan has been developed to gain world.edu traffic quickly.
A global email campaign to 100 million University related email users will be undertaken. This is an opt in list so it is not spamming. Taking a conservative 3% click through rate this campaign should generate 3 million visitors to the site.
Our Academic Partners will provide us with access to more potential community members. With the average University (Australia, UK, USA and Europe) having 18,000 students our Year 1 target of 46 institutions will provide direct exposure to 828,000 potential community members and by year 4 this will have grown to 9 million.
Treehugger
here is a huge number of online offerings currently available within the sustainable news and media sector, of which the vast majority appear to be either dated or suffer from a lack of fresh material and focus. A notable exception to this trend is treehugger.com. Dubbed as the ‘green CNN’, treehugger.com had 1,851,661 visitors in February 2009. The strength of this site lies in it’s global team of 50+ writers who generate a consistent stream of content for delivery through blogs, daily newsletters, weekly video segments and a weekly radio show.
Generally however, dialogue seems to flow in only one direction due to limited options for user engagement and interaction. Discovery of further opportunities are also limited with only a basic jobs board on offer.
Websites providing higher education opportunities, skill development and career progression have proven to be both popular and profitable.
we intend to make a world of difference...
Covering the big issues affecting our planet and the environment, world.edu will deliver news, analysis and
comment from our team of expert bloggers and partners around the globe.
World.edu members can contribute content, join the discussion and share ideas and opinions with community
submitted news, powerful commenting features and dynamic surveys and polls.
The major areas will be: Higher Education - Learning and Development;Business and Technology - Ethics and Innovation;Not for Profit - Awareness and Action;Lifestyle - Sustainable living
The world.edu product has been developed specifically to provide educational, commercial and not for profit organisations with a platform to build awareness for their brand or cause, advertise for staff and volunteers, promote the courses they have to offer and notify of upcoming events and conferences; all while providing their staff and members with an opportunity to participate in a global community determined to provide education solutions to current environmental and social problems.
Technology
The exclusive domain name world.edu provides an intuitive and distinguishable web address for the project.
The fusion of the generic word “world” with the top-level domain extension for education ‘.edu’ creates natural association with the project, a sense of prestige and unlimited opportunity for expansion.
The .edu prefix is both recognised and respected within the higher-education sector. The strength of this domain lies in its simplicity, uniqueness and exclusivity.
Research in the United States found that 42% of graduates retained their .edu email address primarily because of the prestige associated with it.
The fusion of higher education, business, not for profit and lifestyle is unique within the online medium. We believe no other brand name can better represent sustainablity across all of these sectors than world.edu.
Based on wordpress with various plugins
Public domain
• Completed the corporate structure.
• Gained acceptance for the Sun Microsystems ‘Start Up’ program that provides us with free and discounted software, hardware and hosting.
• Reached agreement with Microsoft for the use of their live@edu software and services.
• Completed a ‘Beta site’ with full interactivity and blueprint in place for completion of stage 1
• Full marketing presentations for Academic and Business Partners
• Marketing, sales and business structure plans
• Two Australian Universities have committed to being Academic Partners once their budgets come into sync with the project.
• Started marketing to selected international Universities and Not For Profits.
• Reached agreement with New York based Salesconx for their media sales team to market Acdemic Partnerships, Sponsorships and site advertising in the USA and Canada.
• Commenced discussions with Bristol, UK based media sales compan
Lack of attraction to community members
nil
Team
| Name | Title |
|---|---|
| Kevin Ryall | CEO |
| Nick Ryall | COO |
| Jacqui Ryall | DIRECTOR |
| Aimeee Sorrell | Other |
Financials
• Complete web design and integration of; wordpress, buddypress, course listing database, job listing database and associated CV design software, integration of live@edu (Microsoft) services.Contract available.
• Establish Head Office and Organisational structure.
• Establishment of outsourced server bank with associated routers, cloud storage.
• Complete initial marketing campaign including global email campaign.
• Roll out Academic Partnership sales campaign for Australia and then United States Higher Education Institutions.
• Complete advertising contracts and affiliate program agreements.
• Launch global viral marketing campaign.
• Commence sales for Academic Partnerships in United Kingdom/Europe/Asia.
• Introduce Advisory Board members to organisation.
| Funding Round | Funding Type | Funding date | Funding Source/ Investors | Amount | Pre-Money valuation |
|---|---|---|---|---|---|
| Seed/Bootstrap | Equity | Jan 2010 | founders | 50000 | 1500000 |
