Arun Sinha
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Arun Sinha


Title: Director of Business Development
Company: Opto 22
Location: Temecula CA
Industry: Industrial Automation
OnGreen Category: Waste Reduction , Buildings , Energy Distribution & Efficiency


Completed 12/00 MBA – Webster University, Irvine CA

Completed 9/90 B.S. Mechanical Engineering – University of California, San Diego
(Minor in Business Management)


4/06-Present Director of Business Development – Opto 22

Opto 22 is a manufacturer of industrial automation hardware and
software. Opto 22 is a manufacturer of industrial automation hardware and software. Executive responsibilities including product management, marketing, and sales. Previous responsibility was Distributor Sales Manager, which included contributing to the management and development of Distribution network for North America. Developed channel marketing programs and activities as well.

Business development lead in various areas, such as "OptoGreen" program, "IO4AB" (Intelligent Remote I/O for Allen-Bradley PLCs), OptoEMU (Opto 22 Energy Monitoring), N-TRON (industrial Ethernet switches and wireless access points), GSA, as well as for some key accounts & partners.


3/98-4/06 Senior Executive Sales Engineer – Square D/Schneider Electric

Proven track record of growth for PLC, Automation, Software, Networking, Motor Controls and Sensor sales in Southern California region. Responsible for servicing existing customer base as well as growing business into new accounts and markets in a highly competitive environment. Markets served include Industrial, OEM, and Water/Wastewater treatment. Called on Consulting Engineers, End Users, and System Integrators. Technical aspects included application engineering, system design, training, customer presentations, and post-sale support. Commercial aspects included all facets of sales including solution selling, project coordination, pricing, multi-site agreements, and complex sales negotiations.

Also managed distribution channel. Responsibilities included developing new distributors as well as managing existing ones. Trained, managed, and supported approximately 15 distributor salespeople.


3/95 – 3/98 Product Manager/Marketing Engineer – Rosemount Analytical (Now Emerson Process Management)

Successfully managed and grew three analytical instrumentation product lines worldwide. Responsible for all aspects of Marketing including Product Development, Pricing Strategies, Distribution Channel Development, and Promotional Activities. Did marketing plans, competitive analyses, and market studies. Was also involved in acquisitions, as well as successfully put together a private label agreement from inception to product launch.


9/93 – 3/95 Inside Sales/Applications Engineer – Yardley Instruments

Yardley was a Manufacturer’s Rep firm that provided sales and support for 9-10 major Instrumentation and Control product lines. Provided phone support to customers on pre and post sale issues ranging from simple sales questions to complex application design and equipment selection. Product lines included pressure, temperature, level, flow, signal conditioning, etc.


9/90 – 9/93 Engineer – General Atomics

Worked as a Mechanical Engineer in the MHTGR (Modular High Temperature Gas Cooled Reactor) Division. Part of a team that developed a nuclear reactor design for the U.S. Department of Energy. Responsibilities included thermal/hydraulic analysis of reactor core. Programmed using FORTRAN. Other assignments included Reverse Osmosis system design and design/analysis of spent fuel shipping containers.

Employment and Education


  • Opto 22Director of Business Development | 2006 - current


  • Webster University - Business ManagementMBA | 1996 - 1999
  • University of California, San Diego - Mechanical EngineeringB.S. | 1985 - 1990