Alex Scoble

Biography

I am an MBA graduate that is tenured in corporate strategic management, the development and execution of web 2.0 viral marketing strategies and the development and maintenance of online search engines.

My experience in online marketing has allowed me to increase traffic to web properties both organically and through CPA, PPC and Display advertising campaigns.

I am currently Scour.com's product manager. For those who may not be familiar, Scour is a social meta-search engine that allows you to vote, comment and search on the relevancy of the search engine results.

At Scour, I am in charge of site development, business development, the enhancement of UI, online marketing and e-mail delivery tactics.

I have led multiple online marketing campaigns for brand awareness and traffic generation and am familiar with working with advertising and PR agencies for the development of micro-sites and new marketing widgets.

I am fully knowledgeable of what it takes to build an online community, manage blogs, build / redesign websites and I know how to drive traffic to websites through the use of online social media.

During the past few years, I have also consulted and advised a series of online start ups in the financial planning, technology and "green" markets on how to grow their business and how to increase revenue in order to attain profit.
Specialties

SEO, SEM, PPC, CPC, Display Advertising, CPA advertising, Viral marketing, branding, PR, video production, video editing, online social media, online social networks, interactive marketing, interactive media, Google analytics, Omniture, comScore, Media Metrics, marketing manager, traffic generation, organic searches, SenderScore Certification, Return Path Consulting