Sustainability and clean technology only work when business is involved and there is a profit motive. People do not do the right thing without motive and the mainstream is because it is easy and well marketed. A sustainable business is a profitable business or it does not sustain, no matter how green or good the product might be. Clean Technology (in the broadest non-energy focused sense is not yet mainstream, though it is often more efficient, cost effective and has a greater ROI than the alternatives. However, because it is not easy to find or easily validated and it is not as well marketed the adoption is slow.
The Clean Technology Trade Alliance (CTTA) was developed to solve this problem in the adoption, we make it easy. We find solutions at no cost to the requestor, unless dedicated staff and resources are required on an ongoing basis. We are a membership organization Trade Alliance) and your requests often help us find technologies and businesses that become members. The requester wins, the company providing the solution wins and CTTA wins. Nobody can ask for more than that.
- Clean Technology Trade AllianceFounder/Executive Director/Board Member | 2012 - current